July 23, 2014
Welcome to our monthly Subscriber Snapshot, where we highlight some of the amazing subscribers who really “get” everything that Trade as One is about. To learn more about the Trade as One subscription, head to our new website, here!
How it all started
When we heard about Denise and her incredible family of world changers, we knew we wanted to learn more. Not only does she use the Trade as One box to fuel her family on their world changing endeavors, but also as a way to continue teaching her kids about transparency in supply chains, ethical production, and the importance of fair trade.
In 2009 the Russo home and entire town was destroyed in a flood that was Presidentially declared as a FEMA disaster. They lost everything, but through that experience, Denise and her family became keenly aware of their blessings and how important it is to help people in need. Together, they strive to leave this earth a little bit better than when they came.
Meet the Russo Family
The Russo’s are a world changing family of four. Denise works as a concert producer by trade, and has produced several events with fair trade vendors, while her husband is a celebrity photographer of 20+ years who has traveled to Africa to document celebrity trips, including those by Bono and Oprah Winfrey. Denise also owns her own organization called Thirst Aid Live, which works to raise funds and awareness for the global water crisis and to provide safe drinking water for people who die of thirst every day.
Denise’s daughter, Olivia, started Save the Earth Projects (S.T.E.P.) when she was 10 years old. Her mission is living responsibly locally, raising awareness nationally, and giving globally. One of her main initiatives is to collect gently used shoes which are then sent globally for micro enterprises that help put shoes on the 300 million people that have none. Since 2012, she has collected over 5,500 pairs of shoes! As a passionate young humanitarian, Olivia has been on radio and a featured guest speaker for rotary clubs, chambers, junior leagues and even a keynote speaker for youth conferences for Operation Hope.
Her second initiative, in conjunction with her brother, Vincent, is just starting out but has big goals. Together, they’re hoping to plant community gardens that teach people about how to care for the environment and how to eat healthy. They hope their harvested crop can even go to help local food banks!
Finding out about Trade as One
Denise saw our ad on Facebook, saying “It intrigued me. We already buy fair trade products, I produce events with fair trade vendors that send proceeds to impoverished areas, and we participate in Operation Christmas Child, Samaritans Purse, Heifer International and more.” But after watching our video and reading more on our website, she realized that through consuming fair trade goods, she can do even more to positively impact the world. She subscribed for her whole family, explaining “I think it is very important for us to consciously help our global neighbors whenever possible. I also was interested in getting my kids to try new things and to also continue to grow their appreciation for the world and how we are all connected.”
A Solution for Picky Eaters?
Together, the Russo’s cook from the box and get excited to try new things. Denise lets her kids open the box when it arrives every three months, and says because of the Trade as One box, Olivia (a picky eater) now LOVES quinoa. All she had to do was explain how the quinoa on her plate was helping farmers in South America. Because Olivia cares about people and the world, she tried it. It’s now her most favorite Trade as One product!
While Olivia enjoys the quinoa, Vincent said he likes the sweet things like chocolate or dried fruit. And for Denise? She loves the educational pamphlet
the coffee. And for a mom that does so much, that’s no surprise!
Together, this family of world changers is fueled by their Trade as One box
as they continually work to make this earth a little bit better.