Even though fair trade products do not make up a huge part of the overall global market, the sector keeps growing by day. It is in fact estimated that up to a quarter of the world’s population can be able to benefit from it.
Fair trade is a system of trade specifically designed to create opportunities for producers disadvantaged by the traditional economic model. It does so by providing low-income countries’ producers with export opportunities for a livable wage as well as fair labor and production practices. However, fair trade must be promoted to observe enough growth in low-income countries.
Fair trade goals
- Improve the well-being and livelihood of disadvantaged producers
- Promote development opportunities for these producers
- Raise awareness among consumers of the negative effects of international trade on local producers
- Lead the way in partnership-in-trade through transparency, respect, and dialogue
- Campaign for change in conventional international trade rules and practices
- Protect human rights through social justice, good environmental practices, and economic security
Ways to promote fair trade
A variety of efforts can be undertaken to promote fair trade either by you, governments, or other third parties like donors. Either way, these efforts should be able to meet the above goals as well as improve trade volumes and stimulate the economy. Here is how to promote:
1. Creating fair trade towns
The more people embrace and utilize fair trade, the more producers in developing countries can improve lives and work their way out of poverty. The Fairtrade Foundation can help groups, communities, and populated areas become fair trade certified.
By creating fair trade towns, you not only build stronger links in the community but also encourage individuals, businesses, and organizations to follow suit. For the town as well as individual businesses and organizations, fair trade is one way to show ethical and environmental concerns.
2. Working with schools
Trade is in the curriculum of many schools across the entire world. It is linked with a number of subjects like Business Studies, Geography etc. You can make it possible for school children to promote fair trade by helping them relate what they learn in the classroom to outside activities like enterprising.
You can create groups to facilitate fair trade learning programs and even get funding from governments or well-wishers. If students learn that fair trade can help alleviate poverty, they will be more than willing to try it out in the future.
3. Encouraging direct distribution
In order to protect small producers from being monopolized by large companies, it is crucial to give them the ability to maintain their independence as well as negotiate the sale of their products. The best way to do this is to cut out “middlemen.”
Direct distribution between the producers and their respective distributors/sellers will reduce the distribution chain costs. This, in turn, increases profitability and in essence makes small producers their own bosses. When you encourage direct distribution practices, you will essentially have achieved goal number one of fair trade.
4. Offer incentives to local businesses
This is especially for governments to carry out. Governments can offer tax holidays or other incentives to retail and distribution businesses so as to boost local manufacturers and producers. These incentives can be put in such a way that they make business easier for both the manufacturers and distributors while at the same time boost the economy through production. You can petition governments and other relevant bodies to bring about reasonable incentives.
5. Raise awareness
The Internet is an efficient way to raise awareness, it has proven capabilities in getting messages to a large number of people. Therefore, the Internet is a good place to promote fair trade. On the Internet, SEO agency can provide assistance to promote fair trade via marketing fair trade websites which are developed in such a way to allow open forum discussions with a large number of people and also provide facts and information about fair trade.